5 Years In The Making, Lufthansa’s Ingenious New Business Class Seats
The easiest way for always-struggling airlines to maximize revenue is to get people sitting in their premium seats. Without buying new planes or rethinking routes, business class means that precious plane real estate can sell for more per square foot. But what do the airlines really have to work with? Space is finite. Serve them food, a glass of wine, and what else? Design the space better.
So in the late 2000s, Lufthansa invited designers to reimagine their business class seats. “Basically since Lufthansa had designed the previous seat the business class market had moved on significantly. It was necessary to introduce a fully flat bed which up to now had not been Lufthansa’s offer,” explains Luke Pearson of PearsonLloyd. But they had one big requirement: While other airlines had rotated chairs like Tetris pieces to make reclining possible, Lufthansa wanted all seats to face the direction of travel for optimal flyer comfort.