"The “Shipwreck Oak Barrel Stout” reflects the unique blend of flavours, textures, and tastes that are born out of this cross continental infusion. Referencing 19th century signage, and the gritty personality of those who challenge the high seas, this beer is positioned towards typical craft beer enthusiasts; These beer drinkers are always looking for a new and unique taste, and are often attracted to labels that differentiate themselves from crowd."
Zia Somjee is designer based in Vancouver, Canada. With a passion for communication, he loves to explore and understand how to effectively reach and speak to certain target audiences. As a self proclaimed night owl, Zia can be found designing, blogging, or tweeting into the depths of the night. When he is not working, Zia enjoys the urban and natural landscapes of Vancouver BC, and can be found capturing its beauty with photography.
Primo Angeli, a well renowned designer, held a three day workshop regarding packaging design. We were divided into groups to redisgn and package American items that we would market to an Italian audience. My group chose to redesign and package almond milk. The final product ended up being in a bottled format that allowed the buyer to see the almond milk.
Centenary edition packaging design for a single malt whisky. The project revolved around the importance of the number 100 in the whisky industry: a 100 year old distillery, a single malt aged for 100K hours, bottled at 100 proof in 1 litre (100cl) bottles. 100 years is still relatively young in terms of existing Scottish distilleries but special all the same, so I decided to portray a progressive whisky company with this premium yet accessible pack design.