"What comes to your mind when you think of a bakery? Home, family, a fest, childhood or maybe the tempting aroma of your mother’s cakes? The concept of scent-driven memories led the entire branding process.
French origin insinuation was first of all solved through the naming. We developed a brand character - Louis Charden, the founder of the bakery and created a brand story. The identity was based on unique illustrations, unfolding different life events of the brand character – his first love, childish amusements, and his first steps in the confectionary industry.”