New brand identity for Pfitscher Speck
It all started in 1980 with a butcher’s shop in the heart of Merano, where they produced the South Tyrolean Speck accordance with traditional family recipe. Today the company employs 40 people but the recipe and quality has remained unchanged.
To get a clear profile to regional and international markets, the brand is gradually realigned by graphic studio Mertz Ideas. The first task was to the relaunch the logo and design the stationery. A particular challenge was the design of the first 50 product labels for packaging.
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